Often, buyers will shop online before they even approach a Realtor, and Realtors encourage their Buyers to go online to get a feel for the market. Remember the old saying, “You only have one chance to make a good first impression”? Well, that’s true when selling a home, too! Your home should be presented in the best possible way where it will be seen first, and most often. Multiple GOOD online photos of your home are a mustfor the Buyer to view!
Why do you find so many homes online with only an exterior photo? Or no photo? Honestly, it’s poor marketing. Over the years we’ve heard lots of excuses, but the most heartbreaking is that the Seller doesn’t want photos, or only wants one. What a shame!
I’m going to be direct here: If you don’t have multiple photos of your house online, that house is not going to sell as quickly or for as much as it might. It’s just poor marketing. You and your home deserve better.
Buyers check online to see new homes that have come on the market…and they aren’t checking back days or weeks later to see if more photos have been added. The photos need to be there promptly to make the impact you want!
Frankly, all homes can be made to look their best in photos. Visual images of a home’s best features can entice a Buyer, and keep them touring the whole home to see what they first saw online. It is a tool every Seller needs, and it’s just good marketing practice!
BEFORE you select a Realtor, look at their online listings. All of them. Are there multiple photos? Do the photos showcase attractive features of the home? You are going to trust your Realtor to market your home in order to sell quickly and at a good price, so how are they marketing their other listings? And notice, too, how long the homes have been on the market. Its a good idea to ask the Realtor for the average number of days their listings spend on the market, and how that compares to your city’s average, too.